Most Poles spend up to 300 zloty on Christmas gifts. Almost 40% of them buy gifts in shopping malls, one in four – online, according to a survey conducted by IQS research agency (commissioned by Unique Gift company). The biggest problem is the choice of gifts, and among the dream gifts electronic devices and gift cards are the most popular.
More than 15% of Poles will spend more than 100 zloty on Christmas gifts, and 13% of Polish consumers do not plan to purchase gifts at all. On average, every fifth Pole plans to buy gifts for more than 7 people. Most Poles will give Christmas presents to 3 people, only 8% are preparing gifts for only one person.
The most difficult is buying gifts for the other half – say nearly 30% of the respondents. Slightly less difficult is choosing a Christmas present for parents and children. The easiest task is buying gifts for siblings, grandparents, friends, and distand relatives. 22% of Poles believe they have no problems selecting Christmas gifts.
Almost 40% of Poles purchase Christmas presents in shopping centres. Shopping outside of malls – in local stores or supermarkets – is also popular (30%). Almost every fourth Pole is planning to purchase gifts online – in online stores or auction services.
Among most popular gifts that Poles would love to see under their Christmas tree there are gift cards or vouchers (18%), jewellery or a watch (12%), a book (9%) or cash (9%).
The least desired presents are clothes, cosmetics, perfumes, furniture, household commodities and sports equipment.
The study was commissioned by Unique Gift company on 17-22 November 2016. The analysis involved a group of 800 Poles aged 15-55.